Popular People Live Longer

February 25, 2018 in Wellbeing

By Elise Hawthorne
Who doesn’t want to be more popular? Surely a person’s popularity, be it at school, work or socially, is the best predictor of how happy and successful they will be? The truth is actually much more complex and is based on millennia of human evolution.

The impeccably researched and highly entertaining book Popular presents two very distinct types of popularity and shows how only one of them will get you what you want.

Professor of Psychology and popularity expert Mitch Prinstein has based his book Popular on two decades of research into the human psyche and genetic make-up. He investigates the science of what popularity is, why we care about it so much – even if we don’t think we do – and if we can still become popular, even if we were outcasts when we were younger.

He investigates social media phenomena, including Facebook friends, Instagram likes and Twitter followers, and explores how they tap into our basic need to survive. He also examines the correlation between popularity, health and lifespan, and offers important insights into parenting for popularity, explaining why supporting children in the right way will help them cultivate the right kind of popularity and shape them positively as adults in the future.

An enlightening read on a topic that has fascinated us for centuries, Popular will provide insight into your own popularity and how it influences your life in unexpected ways.

Mitch Prinstein Ph.D. is the John Van Seters Distinguished Professor of Psychology and the Director of Clinical Psychology at the University of North Carolina at Chapel Hill. Mitch’s Peer Relations Lab, first at Yale University and then UNC, has conducted research on popularity and peer relations for almost 20 years. His classes on popularity are so popular that people queue down the halls to get in and he has to use the largest lecture halls to hold them. Mitch also serves as the President of the Society for the Science of Clinical Psychology and is a former member of the Board of Directors of the American Psychological Association.